LG xboom Rock has just launched, which is LG’s latest rugged outdoor speaker built to take harsh weather and a tumble without breaking. This portable speaker is actually an evolution of the LG XG2T XBOOM Go, but LG changed up the model name for the upgraded new edition: amazon.com/LG-will-i-am-Bluetooth-Resistant-Adjustable/

The full model name is LG xboom Rock by will.i.am, as it carries the moniker of the musician who fronts LG’s line of portable wireless Bluetooth speakers these days.

But this also carries with it some features, such as the FYI.RAiDiO and AI personas. So yeah, this is an AI speaker with DJ features you can tweak like a Sims character.

LG xboom Rock

Specifications for this rugged travel speaker includes a 1.5″ woofer and stereo speakers with an output of 6 Watt, offering a 10 hour average battery life, IP67 sand, dirt, and water protection, Bluetooth 5.4 and USB-C connections with Multicast and Auracast support.

The 1200 mAh battery charges in 3 hours.

Additional features includes voice command and My Button if used with dedicated speaker apps.

LG xboom Rock

Some of the sound tweaking features includes Bass Boost, Custom EQ, AI Sound Pro, Clear Voice, Sound Field Enhance for the effect of filling outdoor spaces with sound.

LG xboom Rock is launching for $79 with color choices of either black or red. And as you may have noticed, it has both a built-in hand strap and an analog volume knob, and not the typical +/- volume rocker.